Hanoi, Vietnam’s capital, was listed as the 11th most favored destination among the world’s top 15 cities for travelers in 2025, as mentioned in a recent piece by Time Out.
The rankings are derived from an annual comparison of Google search trends related to flights, accommodations, and travel plans, analyzed by the U.K.-based travel insurance provider InsureandGo.
This compilation underscores a change in worldwide travel trends, where Hanoi shines due to its deep-rooted culture, historical sites, and unique culinary scene. Popular spots like the Imperial Citadel of Thang Long, the Temple of Literature, along with the vibrant Old Quarter, attract numerous tourists each year.
Moreover, Hanoi offers a variety of dishes such as pho,
bun cha
(vermicelli with grilled pork),
cha ca La Vong
(Fried catfish seasoned with turmeric and dill) along with Thanh Tri steamed rice rolls, have earned worldwide recognition.
The leading 15 destinations attracting travelers consist of Tokyo (Japan), Rio de Janeiro (Brazil), Beijing (China), Lucerne (Switzerland), Kuwait City (Kuwait), Seville (Spain), Chicago (United States), Belmopan (Belize), Chiang Mai (Thailand), Tbilisi (Georgia), Nassau (Bahamas), Jakarta (Indonesia), Santiago (Chile), and Buenos Aires (Argentina).
The research further highlights a downturn in tourism for particular locations. Havana (Cuba) witnessed the largest reduction, with searches dropping by 28%. Other urban areas experiencing decreased interest encompass Miami (USA), Kingston (Jamaica), Nadi (Fiji), Gdańsk (Poland), Las Vegas (USA), Apia (Samoa), Stockholm (Sweden), Brussels (Belgium), Berlin (Germany), London (UK), Wellington (New Zealand), Singapore (Singapore), Dubai (UAE), and Delhi (India).
This tendency highlights a rising preference amongst travelers to discover locations that provide genuine cultural encounters and are not overwhelmed by mass tourism. The distinctive mix of history, culture, and food in Hanoi makes it an ever-more appealing choice for international visitors.